Easily identify potential sales opportunities that are worthy of more time and resources by leveraging job change events as actionable sales triggers.
A sales trigger is an event that prompts a salesperson to reach out to a prospect or leads to a sale. Traditional sales triggers include things like customers visiting your website, filling out a contact form, or reaching milestones along the buyer journey.
When someone changes jobs, they are more likely to be in the market for new products or services. For both promotions and new roles at new companies, job changes often come with more purchasing power and authority – the contact is a higher intent target for sales efforts.
Let’s dive into a few ways to make the most of a job change as a sales trigger:
Getting real-time updates when a contact or prospect changes jobs can help you engage with them in a timely manner, unlocking a better way to identify new sales opportunities and reach out to potential customers at the right time.
We’ve already covered how your previous customers are the secret to new revenue. Since the customer already has experience with your product or service, they’re likely to have an easier sales cycle than prospects you engage from zero.
Let’s look at some of the strategies for selling to a previous customer that joins a new company:
Following these strategies can help you make the most of job change events as a sales trigger and increase the chances of successfully selling to a previous customer at a new company.
Retaining an account when a power user or buyer leaves is a challenge. The buyer may have been the main point of contact and may have played a key role in the decision-making process.
Being aware of the job change event in real-time means that you can start your efforts to defend your existing accounts before your competitors try to win them over and steal the account.
Here are a few ways to get in front of job changes to retain the account and maintain the relationship with the company.
Being the first to know when a buyer leaves gives you the insight needed to retain accounts by building strong relationships, providing value, and demonstrating ROI across the account.
New decision-makers joining your target accounts are valuable sales triggers since new decision-makers have budget, urgency, and authority. Here are a few strategies for winning new customers when a new buyer joins:
ICP decision-maker movement is a vital sales trigger that allows you to better time and target your efforts.
Job change events are great sales triggers and provide opportunities to win or defend accounts.
But… job changes are only actionable if you know about them in real time.
Get Live Data and unlock the insights you need to close more deals!
How B2B sales and marketing teams can track job changes to maximize new revenue.
We raised our $5M Series A to build something great at the frontier of job change data.