Jason Saltzman

The Live Data Standard: Real-Time Job Change Data

Dec 19
Live Data

The B2B contact data you rely on most is probably out of date.

We’re here to change this. Live Data continuously tracks job change information for 70M+ people at 2M+ companies to ensure that the data you need is up-to-date and actionable.

Let’s dive into the key characteristics of “live data” and why it matters.

Data Decay: A Bad Problem Getting Worse

People change jobs, which means the inevitable degradation of contact data in your CRM.

According to Market Sherpas research, B2B data decays at a rate of 2.1% per month. When annualized this suggests almost 1 in 4 of your contact records go bad every year. This is why over half of B2B businesses say poor data quality is their biggest operational challenge.

Bad data leads to three major issues:

  1. Unrecognized Revenue – Out-of-date data means that sales & marketing teams miss opportunities to connect with key prospects and former customers. The easiest people to sell to are the people you’ve already sold to – so follow the people to follow the money.
  2. Increased Sales & Marketing Costs – Time is money, and pursuing prospects who aren’t there is wasted effort. And, trying to fix the problem the old way requires too much manual work.
  3. Less Effective MarTech – Even the best MarTech won’t work if you get the basics wrong. Ensure improved performance by correcting bad contact data prior to a campaigns’ launch.

Live Data: Bringing Stale Data Back to Life

Live Data Technologies is the solution to data decay, and we’ve introduced a new standard in data integrity, accuracy, and freshness. 
We started from the understanding that the open web is where we all go to find the most up-to-date information on whatever we want to know — this extends to B2B sales and marketing research.

The patented Live Data process involves continuously monitoring the open web for any information that suggests a title or job change. The results ensure your contact database is always up-to-date, allowing your sales team to focus on closing deals and not correcting bad contact data.  

So, we have one question: “Is your data live?”