The B2B contact data you rely on most is probably out of date.
We’re here to change this. Live Data continuously tracks job change information for 70M+ people at 2M+ companies to ensure that the data you need is up-to-date and actionable.
Let’s dive into the key characteristics of “live data” and why it matters.
People change jobs, which means the inevitable degradation of contact data in your CRM.
According to Market Sherpas research, B2B data decays at a rate of 2.1% per month. When annualized this suggests almost 1 in 4 of your contact records go bad every year. This is why over half of B2B businesses say poor data quality is their biggest operational challenge.
Bad data leads to three major issues:
Live Data Technologies is the solution to data decay, and we’ve introduced a new standard in data integrity, accuracy, and freshness.
We started from the understanding that the open web is where we all go to find the most up-to-date information on whatever we want to know — this extends to B2B sales and marketing research.
The patented Live Data process involves continuously monitoring the open web for any information that suggests a title or job change. The results ensure your contact database is always up-to-date, allowing your sales team to focus on closing deals and not correcting bad contact data.
So, we have one question: “Is your data live?”
Job change events are sales triggers... but, only if you know about them.
How B2B sales and marketing teams can track job changes to maximize new revenue.