Why We're Obsessed with Bad Data

Multiple studies show B2B contact data decays at a rate of 2-4% monthly, which means more than 30% of the records in your CRM will become obsolete over the course of a year. The end result is that your staff spends too much time correcting bad data and less time selling, which Salesforce estimates costs you $17,000 per sales rep annually.

It doesn’t have to be this way.

Hard truth: since the workforce is so dynamic, your CRM data needs to be dynamic too. Said differently, your CRM data needs to be LIVE. And that’s where we step in.

Live Data utilizes website information, blog posts, tweets, social posts, resume updates, press releases, and similar digital signals to create a compelling source for contact data accuracy.  We have performed billions of verifications and benchmarked ourselves against all similar services, and we’re certain that no data is more accurate than Live Data.



Total number of Live Data contact verification transactions in 2021



Unique count of US B2B professionals verified at least once in 2021



Number of decision makers whose job status is continuously monitored

Security & Compliance

Live Data takes data security and privacy seriously, and has since our inception. We leverage the latest technologies in data, network, and cloud security to keep your data secure and keep our systems operational.

Team Live Data

“A small team of A+ players can run circles around a giant team of B and C players.”
– Steve Jobs

John Albano

Data Scientist

Ryan Buckley (left)

Advisory Board

Jonathan Yanay


Alex Theodore

Data Architect

Jason Spievak


Michael Rishwain

Account Executive

Brent Peus


Ryan O'Leary

Head of Product

Andy McBride

Head of Revenue

Andres Malovos

Director of Customer Success

Garvan Kuskey

Director of Engineering

Greg Kogut

VP of Technology

J. Scott Hamilton


Ryuta Eguchi


Nico Canova

Head of Growth

Dave Block

Senior Engineer