Multiple studies show B2B contact data decays at a rate of 2-4% monthly, which means more than 30% of the records in your CRM will become obsolete over the course of a year. The end result is that your staff spends too much time correcting bad data and less time selling, which Salesforce estimates costs you $17,000 per sales rep annually.
It doesn’t have to be this way.
Hard truth: since the workforce is so dynamic, your CRM data needs to be dynamic too. Said differently, your CRM data needs to be LIVE. And that’s where we step in.
Live Data utilizes website information, blog posts, tweets, social posts, resume updates, press releases, and similar digital signals to create a compelling source for contact data accuracy. We have performed billions of verifications and benchmarked ourselves against all similar services, and we’re certain that no data is more accurate than Live Data.
Total number of Live Data contact verification transactions in 2021
Unique count of US B2B professionals verified at least once in 2021
Number of decision makers whose job status is continuously monitored
The bad news is your contact data is likely in far worse shape than you imagine. The good news is we can fix the problem.
And we can easily prove it.
Upload up to 500 records from your CRM today, and we’ll scour the open web to show you which records have bad data and which people have moved on to other jobs.
We'll confirm when your company information is accurate, and provide all the new job information if the person has changed jobs.
Don't confuse the Assistant to the Regional Manager with Assistant Regional Manager.
Consume Live Data into any system of record and automate workflows when job changes are detected.
Live Data takes data security and privacy seriously, and has since our inception. We leverage the latest technologies in data, network, and cloud security to keep your data secure and keep our systems operational.
Live Data is currently formalizing our SOC2 requirements. In the interim we are able to answer your security team’s questionnaire as needed.
“A small team of A+ players can run circles around a giant team of B and C players.”
– Steve Jobs