YOUR DATA IS MORE STALE THAN YOU KNOW
Salesforce reports 90% of leads contain outdated data, and 20% of leads are essentially useless. Yet companies inaccurately project pipelines from these records.
YOUR DATA COSTS MUCH MORE THAN IT MAKES
KeyBanc Capital Markets reports the typical B2B firm spends $1.26 to acquire $1.00 in revenue, with a payback period is 18 months. Yet bad data cripples the effectiveness.
YOUR LEAD GENERATION IS FAILING
Hubspot reports 80% of B2B marketers believe their lead generation efforts are largely ineffective. And, they’re right.